Apple and Amazon Hit with Anti-competitive Behavior Fine

Italian antitrust authorities have fined Apple and Amazon with combined penalties of more than €200 million for anticompetitive behavior in the sale of the former’s goods.

According to the analysis by the Italian Competition Authority (ICA), Apple and Huawei collaborated to restrict which resellers may sell Apple products such as smartphones, tablets, and smartwatches Now’s Italian market. According to the study, these strategies were found to be in violation of EU competition law.

The European Commission has fined Amazon €68.7 million and Apple €134.5 million for breaking competition rules by offering financial incentives to small businesses who exclusively sell on their online platform rather than through third-party sites like eBay or marketplaces operated by other companies.

Amazon Italy, for example

The claims have been denied by both firms, and they’ll appeal the penalties. They argue that customers benefited from increased purchasing confidence and eliminating fraud by making sure all goods were genuine and offered with appropriate customer care.

“We strongly disagree with the decision of the Italian Competition Authority (ICA) and we intend to appeal. The proposed fine is disproportionate and unjustified,” an Amazon spokesperson told.

“We reject the ICA’s suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success. As a result of the agreement, Italian customers can find the latest Apple and Beats products on our store, benefiting from a catalogue that more than doubled, with better deals and faster shipping.”

The ICA’s decision is the latest in a string of regulatory moves against major technology firms, including Google, seeking to remedy what the European Commission considers to be anti-competitive conduct in both physical and digital goods and services commerce.

In 2017, the EU General Court ruled that the EC was correct in fining Google €2.4 billion for alleged anti-competitive practices with its shopping results.