Apple TV+ hires another entertainment veteran as creative executive

Apple is continuous to increase its improvement staff for Apple TV+.

As reported by Deadline, the corporate has employed Zennon Clifton, an business veteran who will tackle the position of artistic government underneath Matt Cherniss.

Clifton, who joined in January, has joined the streamer as a artistic government, reporting to Cherniss, who’s head of improvement and present programming

He joins from digital leisure studio 3BD Networks, the place he was EVP, main the corporate’s direct-to-consumer content material initiatives and dealing at its branded content material studio.

He additionally labored as VP, TV & Digital at Charles D. King’s MACRO.

Clifton additionally co-founded No Label with Baron Davis to develop tasks for multicultural audiences.

In 2016, Clifton co-founded the complete service manufacturing firm No Label with NBA star Baron Davis to develop each lengthy and short-form content material for multicultural audiences. Since forming, No Label has developed tasks for Sony, Lionsgate, Amazon, MACRO and Warner Horizon.

In addition to Clifton, there have not been quite a lot of notable hires across the streaming service because the firm picked up BBC factual controller Alison Kirkham final yr.

BBC factual controller Alison Kirkham is about to hitch streaming platform Apple TV Plus.

Kirkham will be a part of Apple TV Plus this summer time, reporting into artistic director for Europe Jay Hunt. Primarily based in London, the manager could have duty in Europe for unscripted unique collection and movies.

Kirkham is the primary main rent for Apple’s U.Okay. staff since movie producer Joe Oppenheimer joined the tech big in 2018.

It’s at present unclear what tasks Clifton shall be tasked with engaged on. If you happen to’re questioning what the easiest way to look at Apple TV+ is, take a look at the Finest Apple TV of 2021.

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