Before its formal unveiling, the Samsung Galaxy Z Flip 4 was discovered in an AT&T advertisement

So it should come as no surprise that Samsung Unpacked 2022 will include yet another peek at the Galaxy Z Flip 4 foldable phone, after months of constant rumours. In the hours leading up to the event, a TikTok commercial surfaced for the phone.

In an advertisement for US carrier AT&T, the Galaxy Z Flip 4 is seen in all its beauty in a purple colour, as discovered by Moor Insights & Strategy Principal Analyst Anshel Sag. The anticipated Galaxy Z Fold 4, Galaxy Watch 5, and Galaxy Buds 2 Pro headphones are not seen in the advertisement. For some reason AT&T seems to have put up a video of the TikTok commercial earlier than usual, since it displays the phone both front and back.

As we’ve seen from various sources over the previous six months, there haven’t been any significant modifications to the design. When glancing at the back of the gadget, the hinge stands out more than it did on the Z Flip 3 as we’ve seen in prior leaks. Samsung seems to have opted for a silver finish on the Z Flip 3 in place of the purple trim that surrounded the phone’s edges in the previous model.

AT&T looks to be offering a free Galaxy Z Flip 4 in exchange for select Galaxy phones. However, since the ad reads “any year, any condition,” it implies that any current Samsung phone may be used to earn a discount. The AT&T website hasn’t officially announced this offer yet, so we’ll have to wait till Unpacked is over to learn more about it.