Despite the quick pace of digital change, many businesses still face issues such as segregated communication, which makes it practically hard for teams to work together effectively. Marketing and business intelligence teams typically connect, but they don’t do it successfully, according to a Forrester analysis from 2019. Since that time, not much has changed in terms of the situation. Large data lakes with silos still abound in many enterprises today. An ever-complicated route may lead to improved efficiency, better customer service and amazing returns on their investments in this manner.
To achieve a genuinely digital corporate environment, experts say that firms must cease operating in silos. As business demands change, firms add additional technologies to meet those requirements until they can no longer manage the sprawl. A new business in Israel intends to alter this by offering what it claims to be the first “collaborative email platform that allows teams of all sizes communicate, develop and cooperate to achieve more” via its service.
Spike, a conversational email platform, was launched in 2014 by CEO Dvir Ben Aroya and CTO Erez Pilosof. Its prioritising and organising features let teams engage and communicate more effectively.
On top of email, Spike’s multi-platform technology was designed by Aroya, who spoke with VentureBeat, to deliver a full communications experience for individuals’ and teams’ business requirements on a single platform.
According to Aroya, email is still the most widely used method of communication in the world, regardless of whether it is used internally or externally. However, businesses are typically dispersed over many technologies, which severely effects communication and productivity. According to him, companies may save money and consolidate communications using Spike’s service. It lets users to interact, organise, plan, exchange notes and projects, video conference, and track calendars all from their email inboxes.
Streamlining communication is a primary focus
As Aroya points out, one of the most compelling trends Spike has seen in the workplace sector is that more enterprises and people are looking for options that may combine their communication solutions. In addition, he continued, people want to communicate in a natural, contemporary way in real time.
According to Aroya, the company’s emphasis on prioritisation is what sets it distinct. By removing distractions from the priority inbox, Spike’s priority inbox allows teams to concentrate and be more productive. First come, first served: Prioritized messages are seen first, while less important communications are pushed to the side. “Super search” option on the platform saves users from having to go through all the posts in order to find what they need. In order to examine every file a user has ever given to someone, Aroya observed that users may see files without downloading them because to Spike’s file management.
Furthermore, Aroya said that Spike does away with the concept of threads and organises emails by contact in order to make it easier to find what users are looking for.
There are several capabilities of the platform that operate even when a Spike user’s contacts are not using Spike, but Gmail, for example—the user may still see and rapidly handle files in an email discussion with someone outside their business.
Email isn’t the only way to get in touch with your friends
Slack, Discord, and others (in the messaging realm) are some of Spike’s rivals, although Pilosof emphasised that Spike is more than just an email platform.
By integrating both email client experience and chat features in one platform, Spike is leading the industry,” says Pilosof.
Spike allows users to create a group conversation for planned events, unfinished projects, or numerous social media channels, according to Pilosof. As a result of the platform’s unique characteristics, many Gen Zers are turning to Spike and making it well-known on social media.
Customers may utilise Spike in a variety of ways, according to Pilosof. Enterprise organisations looking for a more flexible communication channel are personalising the platform, he added. Spike’s clients include Philips, Zoom, Zillow, Sephora, Shopify, Fiverr, and many more. Pro (5/month), Business (10/month), and Custom options are available for bigger organisations. The platform’s free version may be upgraded to any of these plans.
He added that Spike sees a future where individuals can perform all of their business and communication activities via a single app. Spike has secured a total of 30 million in investment to far, with its final round of 15 million, headed by Insight Partners with the involvement of Mozilla Corp, expected to be completed in Q3 of 2019. The firm presently employs 35 people and wants to treble that number in the next year in order to meet the growing demand and scalability of its services.