Microsoft Edge is bringing back a long-forgotten function with a contemporary twist

Microsoft is testing new capabilities for Edge, which builds on the RSS-style Followable Web capability that was recently released in early access.

A new YouTube integration is being sent out to a select group of Microsoft Edge users as part of an A/B testing process, and users will be able to follow their favourite producers with the click of a button.

For trial participants, the YouTube follow button will show on the right side of the URL bar. When you click the button, you’ll get information on the channel (such as subscriber counts and total videos), a feed of the most recent videos, and the option to follow it.

As part of Microsoft’s current RSS push, the feature looks to diverge from the native YouTube subscription capability, instead sending up material to Edge users through the Collections window.

RSS (Really Simple Syndication), which was created in 1999, was previously one of the most popular methods to keep track of news and other items published on the internet. However, it was only in power for a brief time.

The development of social media platforms like Facebook and Twitter basically put an end to RSS’s heyday by offering a new route for sharing and finding online information. Other algorithm-based services, such as Google News, provide a different paradigm for delivering material to online visitors.

Nevertheless, as the flaws in the algorithm-based approach to content discovery become more apparent (misinformation, echo chambers, etc. ), many individuals are seeking for a means to have more control over the information they are exposed to.

Many of these individuals now rely on free RSS readers, the majority of which were created on a shoestring budget. However, popular online browsers such as Microsoft Edge and Google Chrome are starting to include RSS capability.

Although RSS services have long enabled users to follow YouTube producers, Microsoft seems to be aiming for a more comprehensive experience in which viewers are given contextual information about a channel as well as notifications when a new video is uploaded.

For the time being, the feature is only available in early access, but depending on the results of testing, it may be included in a complete public release later this year.