Microsoft Edge: The Browser of the Future

Microsoft has announced a number of planned adjustments that will make its web browser Edge the preferred choice for Microsoft 365 users.

In a long blog entry, the firm revealed it is working hard to bring smart changes to businesses’ workflow processes with Microsoft 365.

For example, when users are frequently logged into both personal and professional Microsoft accounts at the same time, Edge will soon automatically open files in the account used when clicking on the link.

Any links passed along via Teams and Outlook will be listed in a dedicated tab on the Edge history page, which Microsoft claims will “reduce friction in attempting to unearth the mail or message where the link was originally shared.”

Finally, to guarantee that users have all of the information they need, Edge is receiving a new flyout menu that notifies them who initially shared the link and through which app, as well as offering a portion of the original text.

The company’s board of directors, which was previously made up entirely of high-ranking AMD executives, will add seven more members to an expanded group that also includes CEOs from Google and Qualcomm.

The new members will reportedly be named later this month.

Is Microsoft Edge a viable alternative to Google Chrome and Firefox for Microsoft 365 users?

Microsoft has had an edge when it comes to tightly integrating apps and services, extending all the way down to the Windows operating system on which most company computers run.

With these upcoming changes, Microsoft is aiming to further strengthen the links between its products and position its web browser as the portal that binds them together.

“Millions globally already rely on Microsoft 365 productivity apps and Microsoft Edge as part of their daily workflow. Over the next six months, we’re making the experience between Edge and Microsoft 365 more harmonious,” Microsoft declared.

“With Microsoft Edge, your workers not only get a fast and secure modern browser, but they’ll also get experiences that connect with Microsoft 365 apps to help them work smarter, maintain context throughout the day, and get more out of their Microsoft 365 subscription.”

The updates are probably meant to draw in new users as well, given the fact that they will all be used to drive more people towards Edge itself.

Although the browser has been very successful since its debut in January 2020, growth has slowed somewhat.

According to Statcounter’s most recent data, the use of Edge has grown by just 0.54% throughout the year (currently totaling 3.77% of the market).

Edge is now in its fourth year, and while it has seen rapid adoption in recent months, it hasn’t increased its market share.

The reason for this slowdown is that up until recently, Edge’s growth was fueled almost exclusively by the decline of Internet Explorer and Edge Legacy, both of which have been discontinued by Microsoft.

However, with little more to gain from here, Microsoft will need to figure out how to win users away from Chrome and the other big browsers. By offering new incentives for customers of Microsoft 365 to make the move, the firm aims to achieve just that.