ProtonMail promises to make it impossible for you to be traced online through email

ProtonMail, a privacy-focused email service, has launched a new feature that aims to prevent marketers from monitoring customers who read their emails.

The ‘improved tracking protection’ eliminates tracking pixels seen in newsletters and advertising emails, as well as hiding users’ IP addresses from third parties and keeping their location hidden.

The business notes that tracking pixels collect a lot of user data, such as when the email was viewed, how many times it was opened, which devices were used to read the email’s contents, and the reader’s IP address. ProtonMail adds that all of this information is acquired and distributed without user agreement, and that the situation is exacerbated when it is shared with other parties. In such instance, the user’s online activity may be traced throughout the web and connected to their email address, further moulding their online profile.

Spreading awareness of online tracking

Email monitoring, according to ProtonMail, is a pervasive problem, with more than 40% of emails sent and received every day being used for this kind of digital espionage.

Users will be able to continue subscribing to newsletters and enrolling for new online accounts while still receiving a better, more private email experience, according to ProtonMail.

On the web app, the functionality is turned on by default.

Consumers, on the other hand, seem to be aware of the tracking. According to a new poll conducted by VPN service NordVPN, the majority of Americans feel their online actions are being monitored. While the majority (60%) think cybercriminals are following them throughout the internet, a third (34%) are concerned about businesses and advertising agencies, as well as information and advertising aggregators like Google (40 percent ).

If you really must connect to public Wi-Fi, you should always utilise a VPN, but cellular data is a lot better alternative if you want to preserve your privacy and keep your data out of the hands of third parties and even nosy hackers.