According to Twitter, the business is raising the membership charge for Twitter Blue for the first time since its introduction in June of last year in order to fund the development of new features and improvements to current ones.

As of July 27 or July 28, depending on their time zone, Twitter has hiked the subscription service’s pricing for new users, according to an email addressed to subscribers. From 2.99 to 4.99, the cost has increased by 67%.

For new members, the increased monthly cost takes effect immediately. Early adopters of Twitter, on the other hand, will not be charged until October. The introductory monthly charge is still in effect until then. They will be notified 30 days in advance of the new tariff going into effect, but they have the option to cancel at any time.

Twitter Blue’s pricing has gone up in countries where it is already accessible, including as Australia, Canada, and New Zealand, as well as in the United States. On the service’s support page, you can find out more about the rise in use by nation. The new exchange rates in Australia, Canada, and New Zealand are all 6.99 AUD, 6.49 CAD, and 6.99 NZD, respectively.

Twitter’s support website doesn’t explain why the fee is going up. However, in an email to Blue members, the firm argues that the price increase would be used to create new features, expand current capabilities, and continue supporting journalism. Since its inception, Twitter Blue has added a few useful features, such as the option to undo a tweet and personalise the navigation bar, among other things.

There are still those customers who can’t get their brains around this new cost, and wonder whether it’s really worth paying for a limited set of premium capabilities.

Having the option to modify tweets is something we’ve been requesting for a long time. That may be sufficient evidence to support it.