There’s a chance that Apple TV may be cheaper in the future

By the end of the year, an Apple TV that can genuinely compete with Roku and Amazon could be on the market. On Twitter, analyst Ming-Chi Kuo said Apple will release a new version of its television set in the second half of 2022.

It’s long overdue.

There are three different Apple TV models available right now. Prices for the 4K Apple TV range from 179 to 199 depending on the storage capacity. The 4K Apple TV is an excellent value at that price. There is no other set-top box that supports as many home theatre standards and formats as the Apple TV 4K, except from the Shield series from Nvidia. For professional home theatre installers, it is the de facto standard, and its EDID capabilities are highly lauded.

When you connect a set-top box or Blu-Ray player to a display, it notifies the device what sort of display it is connected to. A poor EDID handshake might cause devices to attempt to play HDR content when your TV doesn’t support it, or even assume your TV is incapable of HDR and deny you the dynamic range you paid for. When it comes to handshakes and delivering your TV the finest quality signal possible from any particular streaming source, set-top boxes like Roku and Amazon aren’t exactly stellar. Apple has nailed it.

EDID handling is the same as the 4K, but it lacks all the other features that make the 4K a must-buy for home theatre geeks. Only 1080p resolution can be supported, and at 149, it’s a terrible value for money. You’d be better off saving your money with this purchase.

When someone searches for “Apple TV” on Google, I’m concerned about the results.

As a result, Apple is in a bind. If you have an Apple device, you’ll be able to use Apple Fitness (which is exclusively available on Apple devices), as well as Apple TV Plus. Roku and Amazon both offer set-top boxes that start at less than 50 and have many of the same features as the 149 Apple TV HD, so it’s not really enough for Apple to compete with them.

That superb EDID handling plus the ability to handle Fitness would make an Apple TV stick starting at 99 or less much more enticing. In terms of pricing, this is more in line with Roku and Amazon’s stick offerings. Even though it would cost more, it would be less than 100.

If there were a cheaper Apple TV device, I’d still be left thinking, “What’s the point?” Is it a good idea to merely take money from people’s pockets who aren’t looking? It doesn’t make sense as a product right now, given its expensive price and poor resolution output. With a price cut, it might be as low as 80, and a new device with 4K capabilities could fill the gap.

So yet, there’s no way to tell from Kuo’s tweet where this new Apple TV device will go in the lineup. Tips@theverge.com will be happy to hear from you if you know the answer. Apple TV HD might potentially be replaced by this.

Whatever this new product may be, let’s hope that it’s less expensive and has a better name than the present choices. “I’m worried about Google’s search algorithm when people search for ‘AppleTV,'” I tell myself when we add the Apple TV Stick or anything else to our portfolio.”