To increase sales, utilise customer-generated material to customise emails

Litmus’ SVP of marketing is Cynthia Price. Her team uses content marketing, demand creation, and events to help develop the Litmus and email communities. Prior to her current position, she served as the vice president of marketing at Emma, an email service provider.

People began to purchase online in the early 2020s due to need. The epidemic, on the other hand, just exacerbated a tendency that had been developing for some time.

E-commerce is anticipated to generate over 7 trillion in sales by 2025, accounting for more than 24% of all retail sales worldwide.

Customer relationship management (CRM) data and email will play an increasingly greater part in the buyer experience for retailers as a result of this increase. Building connections with clients is critical to the success of any business. Increased exposure and revenue are generated by these links. These relationships, on the other hand, need meaningful data that can be used to construct targeted email tactics that engage clients.

Personalizing individual customer or subscriber experiences isn’t an easy task. Exceptional brand experiences are created by marketing teams that are laser-focused on customer needs and empowered by big data.

Recommendations from your CRM data might include things that compliment previous purchases or are supplementary purchases.

Best-selling items in the spotlight

In what ways is a product superior than another? Sometimes it’s the look or colour, or something an influencer posts about on Instagram. If you’d want to highlight your most popular goods, you may do so here. To begin, go through the sales figures to locate them; they might be the most popular items overall or the best-performing products inside a certain category. Then, put them on display in your newsletters.

Customers seeking a well-known brand will benefit from this strategy. Incorporate motivational themes into your email text to increase the visibility of your products and drive client interest by encouraging cart additions and informing them what’s “hot.”

These messages may also be utilised to elicit a feeling of urgency by using terms such as “Sold out!” or “Only one left!” Verify price correctness by using your data source to only show goods that are currently in stock.

the goods that have been most popular with your customers

Need an easy way to improve the quality of your correspondence? Analyze your data to find out which of your goods are the most popular. Layering shopper data allows you to further deconstruct that data. You may use this method to pique the attention of visitors, increase the number of subscribers, and boost the sales of your items.