With 10-minute films, TikTok aims to take on YouTube. But will people watch?

TikTok now allows users to upload movies up to ten minutes long, up from the previous limit of three to five minutes.

A five-minute restriction has been in force since the beginning of 2019, although the firm has been testing various video lengths over the past 18 months.

In order to compete with YouTube and Instagram Reels, several producers requested TikTok to increase the duration. It’s unclear if TikTok viewers will desire 10-minute films in their ‘For You’ stream now that it’s available.

Ten-minute videos may only have appeal to a small segment of the population.

You view videos on TikTok by scrolling vertically. For the most part, TikTok’s attraction is to watch short videos to pass the time, even if you don’t follow any of the producers featured in the app’s “For You” section.

A 10-minute video could be a stretch for some. We’re on the verge of becoming a web movie or television programme. Star Wars: The Clone Wars, which aired in 2003, is a notable example of this, with episodes ranging in length from three to twelve minutes. We had a good time with the show, to be honest. TikTok’s new 10-minute time limit might open the door to more serial content on the site.

Though YouTube is an obvious competition for TitkTok in the short term, it’s also a site that is drawing some Tiktokers who are looking for more exposure on the internet.

See more

Some TikTok producers may benefit from longer films, such as baking pancakes, reminiscing about old TV series, or a documentary on a specific topic.

Instead of lazily scrolling around, viewers will be forced to sit down and concentrate on a 10-minute film. These lengthier videos, on the other hand, are completely optional. Ten-minute TikToks may or may not appear on your stream. Alternatively, you may aid the algorithm by not pausing to view any of them yourself. As a matter of fact, who has an hour to spare?

This is a message from Tiktok that they want its producers to explore issues that can only be conveyed in somewhat long-form video. Users’ reaction to the modification will determine their success in that endeavour.

As TikTok makes its way to YouTube, so does YouTube make its way to TikTok. Although YouTube has its own version of TikTok, known as Shorts, it is still in the early phases of development.

Tackling both YouTube and its own monetary concerns at the same time, TikTok hopes to keep producers from migrating to the possibly more lucrative YouTube.

Since TikTok’s monetization efforts appear to be minimal in comparison to those of YouTube, creators like hankschannel are turning to Google’s video platform in search of greater financial reward.

Longer videos for greater creative flexibility and increased monetization attempts to match the producers’ extra work with stronger cash streams are just two of the ways TikTok is trying to attract and retain active creators.

This is the company’s sole shot at taking on YouTube, but it also hinges on if more producers and consumers switch to TikTok and its new 10-minute video potential.