With AT&T Deal, Google Has Almost Won the RCS Messaging Wars

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A number of years in the past, Google introduced it was giving up on its much-maligned Allo chat platform. As a substitute, Google mentioned it was going all-in on “Chat,” which is the branding it selected for Wealthy Communication Companies (RCS) messaging. That call is lastly beginning to repay with information that AT&T has agreed to ship all its phones with Google’s Messages app as the sole app for RCS. It joins T-Cellular within the Google partnership, leaving Verizon because the lone holdout. 

RCS is a extra superior alternative for normal SMS textual content messages. The options are extra akin to Apple’s iMessage, but it surely works on Android telephones. If there have been another viable smartphone platforms, they may additionally implement RCS, which is an open commonplace. RCS gives longer messages, learn receipts, typing indicators, high-resolution media, Wi-Fi messaging, and extra. It’s a serious improve over SMS, but it surely’s nonetheless arduous to know when you’re going to get RCS/Chat performance if you ping one in all your contacts. 

AT&T’s settlement to ship solely Google Messages will improve the probability that your family and friends can be on a suitable RCS platform. The Messages app will supply to allow Chat routinely if it detects you’re on a supported service, and making that the one messaging app preloaded on AT&T telephones ensures most of its clients will use it. Sure, this settlement even consists of Samsung telephones, which have lengthy shipped with the Samsung Messages app. Samsung is likely one of the different large gamers in RCS, but it surely let carriers paved the way on RCS. That precipitated some annoying incompatibilities. Google is stepping in to get rid of that with its uncompromising assist of the RCS Common Profile. 

An instance of RCS messages.

Take note, we’re not speaking about Google Chat, which is one other product altogether. Sure, the Chat branding for RCS may not have been the very best concept, but it surely’s what we’re caught with in the meanwhile. Regardless of the complicated identify, Google seems to be profitable the RCS wars. 

Google obtained bored with ready round for carriers in late 2019 and started rolling out RCS to customers within the Messages app. In late 2019, the foremost US carriers introduced an RCS mission that might have deployed a customized app and cross-platform messaging service. Fortunately for all of us, this effort collapsed a couple of months later. You may not be loopy about working extra of your information by Google, however I consider the system will work higher with Google on the helm somewhat than mobile carriers. 

We don’t know when precisely AT&T will change to Messages on all its telephones, but it surely must be quickly. That can depart Verizon because the odd man out, however the strain will improve on Massive Pink to undertake the Google default app now.

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